Remove from the fridge 30 mins before cooking. Preheat your oven to 200˚C/Gas 6. Season and oil generously. Brown well in a hot frying pan on all side, including the ends. Transfer to the oven and roast for oven for 30 mins for medium (add 10 mins for well done). Wrap in foil and leave somewhere warm to rest for at least 15 mins before carving. Use any resting and roasting juices as the base for your gravy.
Keep in the fridge below 5˚C. If you’re not going to eat it within a day or two, freeze your meat as soon as possible and always within the use by date. Once frozen, use within a month. Use on the day of defrosting.
Organic beef farmer
The beef comes from our producer group of small-scale organic farmers, who rear their animals to some of the highest welfare standards around. They are grass fed and enjoy an outdoor existence, reaching maturity naturally.
We choose traditional beef breeds, which we believe give better flavour. We carefully hang and butcher the meat ourselves, then mature it for extra flavour and tenderness.