reasons to be cheerful: one, two, three
My wife tells me that I have to stop being so gloomy and apologetic about onions so this week I am instead going to sing the praises of our boxes. For the uninitiated my title comes from Ian Dury, that inspiringly cheerful but recently departed pop poet of the 1980s.
There are three reasons why the boxes are so fantastic and I intend to devote one newsletter to each: first they are better for you second better for the environment and third better for our growers and staff. My mother would turn in her grave at such flagrantly self-serving hype. If you share her sentiment and would rather I stuck to onions, please turn over to the recipe now.
I could impress upon you the convenience of delivery, the seasonal delights of our offering, the unrivalled freshness of our vegetables or how we select varieties for flavour rather than yield and appearance but I am going to start instead by pointing out what a fantastic deal the boxes are. Last week we worked out how much it would cost to buy the contents of our boxes at Tesco, Sainsbury and Waitrose. Having made conservative guesstimates about the items that were not available, on average you would be out of pocket by over 50% shopping at these supermarkets compared with buying a Riverford box (27% for the mini, 72% for the small, 55% for the medium, 74% for the large, 40% for the fruit and veg and 42% for the summer). That is before you consider our free delivery: the usual