Fruit & seed muesli

£3.95 / 425g


This organic muesli, bursting with organic dried fruit and seeds, is a very tasty way to start the day. The hearty base of Scottish oats (warmed in a traditional kiln for extra nutty flavour) and puffed quinoa is mixed with loads of sweet sultanas, dried apricots and cranberries, plus rich, satisfying sunflower and pumpkin seeds. It’s gluten free so the whole family can enjoy.

This rich fruit and seed muesli is made for us by Alara – sustainable cereal pioneers. The business was started by Alex Smith in 1975, with just £2 which he found on the street. Alex had been living in squats, without money – but £2 was the cost to get a van into New Covent Garden Market. He borrowed a friend’s Morris Minor pickup truck, foraged for fruit and veg from the market’s dustbins, and took it back to sell from the squat. Alara grew from those humble beginnings! In 1988, they were the first cereal company in the world to be certified organic. They were also the first to create a muesli without added sugar, and in 2008 they became the first food company in the UK with zero waste; nothing from their factory goes to landfill.

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Gluten free
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Ingredients and allergens

  • Gluten Free Scottish Oat Flakes (47%),
  • Sultanas (11%)
    • SultanasSunflower Oil
  • Chopped Apricots (11%)
    • Apricots,
    • Rice Flour
  • Sunflower Seeds (9%),
  • Cranberries (4%)
    • Cranberries,
    • Apple Concentrate,
    • Sunflower Oil
  • Brown Linseeds,
  • Puffed Quinoa (2.7%),
  • Puffed Millet,
  • Pumpkin Seeds (1.6%)
Prepared in an environment where we also store and handle:
  • gluten,
  • milk,
  • nuts,
  • peanuts,
  • sesame,
  • soya,
  • sulpher-dioxide,
For allergens see the above ingredients in bold.
Unsuitable for people with severe allergies.


Store in a cool, dry place and after opening fold down the inner bag to keep contents fresh.

The clear bag inside may look like plastic, but is actually a plant-based material that can be composted at home. Add to your compost heap or return it to us with your box.

Nutritional information

Nutrition per 100g

energy 377kcal
fat 9.7g
saturates 1.3g
carbohydrates 58.0g
sugars 20.1g
protein 10.3g
salt 0.03g

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