Riverford Wicked Leeks


This summer, we asked children up and down the country to join our veg challenge, to discover whether kids really do know their carrots from their kohl rabi.

We’re very encouraged by the results, that suggest that not all children think that milk comes in cartons or tomatoes in tins.

The big news:

  •  On average, children aged 3-11 recognised over 80% of the fruit and veg we asked them to identify (everything from carrots and potatoes to kohl rabi and globe artichokes)
  • Three quarters said they eat at least half of the fruit and veg; 4% said they eat them all; only 5% said they eat less than a quarter of them
  • Carrots are the favourite and most commonly eaten veg, then sweetcorn and broccoli
  • Brussels sprouts are the most disliked veg, then courgettes (try our chocolate courgette cake recipe!)
  • Children of Riverford customers ate a wider range of ‘weird’ veg like kohl rabi and fennel than those of non-customers. We think this backs up our theory that the more engaged with your food, the more likely you are to eat it.

Thank you (and congratulations) to the kids who took the challenge.