The Colchester & Ipswich Franchise is a well-established and profitable business, recognised for its exceptional customer service resulting in consistently high spend/delivery and customer retention rates.
The retail sales are in growth year on year, this has been driven mainly by an increase in customers average order value. The business continues to grow through a combination of Riverford central marketing, the ever-important word of mouth, local advertising, attending live marketing events, such as, open vans, food festivals and other community events. There is plenty of scope to develop this business further by building brand awareness, targeted marketing and developing the shows/events calendar. There is also a great opportunity to start developing new initiatives such as Master Veg and the Veg fund..
The territory benefits from a good road network, with all areas easily accessible via the A12, A14 & A133. Key conurbations include, Ipswich, Colchester, Felixstowe, Harwich, Clacton-on-Sea. There is a good balance of urban (high round density) and rural (high spend) demographics.
Due to its proximity to London this leads to a higher average household income, with an extremely good demographic match to Riverford's main target groups.
Colchester is one of the fastest expanding areas in the country with new housing developments growing at pace throughout the county.
The local food culture along the Suffolk coast is strong, especially within Woodbridge and Aldeburgh. This along with the many local food events should offer a great opportunity to engage with customers and grow the business.
The franchise offers an exceptional opportunity for an enterprising operator to build on this solid foundation and become the new Riverford ambassador for the region.
Call for 01803 227380 for more details. Click image to download detailed map.
Please contact us if you would like to find out more about this territory or call us on 01803 227380 if you would like to talk with one of our team.