Tag Archives: RSPCA good business awards

RSPCA Good Business Awards

Hooray! We’re massively excited to tell you that we’ve won an RSPCA Good Business Award! Best Independent Retailer in the Food category.

The award was presented at a ceremony held at London’s One Marylebone, alongside accolades for pubs, restaurants, caterers, supermarkets and fashion businesses who are going the extra mile for animal welfare.

Guy Watson, Riverford founder said, “We are genuinely thrilled to have won this award, as it highlights the lengths we go to ensure that the meat, milk and eggs we sell are as ethically produced as the veg we grow. We want to make it as simple as possible for people to buy good food that is produced with respect, by making information about the journey it has made to their plate as available and as transparent as possible. Gaining recognition of this from the RSPCA will help us enormously in spreading the word about what we do, so we’re delighted.”

Here’s a photo from the awards do in London, with Ben, Rachel, Guy and Mark all looking very smart indeed.

Riverford at the RSPCA Awards 2011

The judges were particularly impressed by the way we communicate our animal welfare story to customers through our newsletters and social media, such as our YouTube video ‘Bucking Bovines’, which has had over 26,000 viewings of the Riverford dairy herd running out to pasture. For those of you who haven’t seen it yet, here it is: