Tag Archives: local milk

Tesco’s “local” milk has travelled 150-miles

According to a story on the BBC News website┬átoday the milk Tesco sells branded as “local” has travelled over 150 miles from where it was produced. The supermarket claims that shoppers who buy Localchoice milk are “helping to support their local farming community”, but the Heart of England version it sells in Hereford is actually produced in Derbyshire and Lincolnshire!

In it’s defence Tesco said: “There is no legal definition of local.” Well, perhaps there should be!