You may be surprised to find a People Tree clothing catalogue in your box this week. We once put a copy of the Ecologist Magazine in, which precipitated a barrage of chastening comments along the lines of, “we like the veg, but don’t make assumptions about our beliefs and allegiances.” As a result we have kept bumph, however righteous, out of your boxes ever since. So I thought I better explain why I have broken the rule.
Non-organic cotton is an extraordinarily dirty crop, accounting for almost 25% of insecticides used worldwide. In India, where cotton accounts for 5% of cropped land, it accounts for a staggering 54% of all pesticides applied, and what’s worse is that they are among the most persistent, toxic and environmentally damaging, including organophosphates and organochlorines.
90% of People Tree cotton is organically grown (it would take more words than I have to explain the 10%) and its founder Safia Minney has spent 24 years developing a supply chain where she knows each step of the production process from sowing the seed through to garment manufacture. This is in contrast to most of the textile and fashion industry, which has an appalling record of exploitation, dangerous employment practices and environmental damage.
Safia is a force to be reckoned with and would expend her last breath fighting for ethical business practices, and that makes me want to support her efforts. In this world of corporate greenwash, I trust People Tree completely; like our Fair Trade pineapples from Togo they are the real thing, the gold standard in ethical business that others can be judged against. I love their fabrics and it feels good to wear something that represents the world I want to live in. I reckon they are fairly priced anyway but with the 20% discount for Riverford customers, they are a bargain. You really will be wearing your way to a better world.
For those of you near London we will be holding a sample sale and panel discussion on Saturday 9th May to mark World Fair Trade Day at our pub in Islington, Riverford at the Duke of Cambridge. Half the proceeds will go to charity; find out more at www.dukeorganic.co.uk.