Category Archives: Health

Kids’ veg challenge: the results

This summer, we asked children up and down the country to join our veg challenge, to discover whether kids really do know their carrots from their kohl rabi.

We’re very encouraged by the results, that suggest that not all children think that milk comes in cartons or tomatoes in tins.

The big news:

  •  On average, children aged 3-11 recognised over 80% of the fruit and veg we asked them to identify (everything from carrots and potatoes to kohl rabi and globe artichokes)
  • Three quarters said they eat at least half of the fruit and veg; 4% said they eat them all; only 5% said they eat less than a quarter of them
  • Carrots are the favourite and most commonly eaten veg, then sweetcorn and broccoli
  • Brussels sprouts are the most disliked veg, then courgettes (try our chocolate courgette cake recipe!)
  • Children of Riverford customers ate a wider range of ‘weird’ veg like kohl rabi and fennel than those of non-customers. We think this backs up our theory that the more engaged with your food, the more likely you are to eat it.

Thank you (and congratulations) to the kids who took the challenge.
If you need ideas for feeding the kids and getting back into a healthy routine after the holidays, swap tips and recipes on our Riverford Cooks site.

Do your kids know their veg?

It’s not always easy to convince children of the joys of fruit and veg. Early this summer The Telegraph said that only one in five children is getting their full ‘five-a-day’. So why won’t some kids eat their greens? We’re setting ourselves – and you – a challenge to find out whether Riverford (and non-Riverford) kids know and like their veg.

school holiday activities

The first part is the Kids’ Veg Challenge itself. Whether you’re a Riverford customer or now, your kids can take the veg challenge at We can’t promise that your kids will start gobbling their greens with renewed enthusiasm straight away, but we hope it will get them interested.

The final, ongoing part of the challenge is a series of weekly vegbox-based activities to keep you and your kids busy through the summer. This will be everything from making chocolate beetroot brownies and fruit necklaces to growing your own cress heads. There’ll be plenty to do, make and eat to last through the holidays. If you want to get these weekly activity emails you can choose to receive them at the end of the online veg challenge.

If you have teenagers who want to know more about fruit and veg, try sending them away to Root Camp in Devon this autumn half term. It’s a residential cookery school run by our friend Cassia, where your 14-18 year olds will get hands-on experience working in our fields and learning what to do with the fruits of their labour in the kitchen. You can find out more at