Designed to celebrate the country’s most exceptional franchisors, the British Franchising Association’s annual awards counted an organic farm on its shortlist this year. National vegbox scheme Riverford delivers across most of England and South Wales through a network of franchisees, known as ‘vegmen and vegladies’, who know and support their customers in the use of their fruit, veg, dairy and farm shop items.
“We were impressed by Riverford’s thorough, eight-stage recruitment process. Prospects must know the company’s ethos as well as their products,” said the BFA judges report. “Offering full disclosure, Riverford staff and the whole network are made available to help prospects with information like business planning templates and P&L forecasts. The process is robust. And the result is that they haven’t had a business failure in 15 years’ franchising – confirmation that their approach works.”
It is the first time that Riverford have been nominated for this award, and the team are understandably delighted. Riverford’s Franchise Services Manager Nicky Morgan says, “Riverford takes pride in working with franchisees who mirror our ‘good food, good farming, good business’ ethos. We have refined our recruitment process to ensure that the right people are selected based on their business acumen, personal qualities and a genuine desire to work towards a common goal in what is essentially a fairly niche market. It is a huge accolade to have had this process recognised by the BFA in our recent nomination as finalist in the Franchisee Recruitment category of the 2014 Franchisor Awards.”
The awards were held at a black-tie gala dinner at Heythrop Park in Oxfordshire.