Many of you were generous enough with your time to fill in our recent customer survey and give us a fantastic amount of detailed feedback. This confirmed a huge desire to cook from scratch (95% of you doing so most days), a great appetite for veg (28% now vegetarian, more vegan and many more striving to eat less meat), and a great belief in the power of veg boxes to help you do this (extending your repertoire and eating healthily following organic, flavour and quality as reasons to buy Riverford). Less positively, only 31% of veg box buyers find the contents really easy to use up. So we know we still have a mission to make life on the veg a bit easier. Here are a few things we are doing to help you meet the challenge of the cardoon and kohlrabi.
Veg-centric recipes & the cooks who create them
We have a fantastic team of cooks here on the farm; what they don’t know about veg isn’t worth knowing, so visit the recipes hub on our website. We’ve worked hard this year to give you recipes and tips to match your box contents. They are in most veg boxes now will be in all as soon as we can house a new printer.
Social media stories
Think of our Facebook page as a mini Riverford community. If you’ve got a question, between us on the farm and other customers, someone will soon come to the rescue. You’ll also find new how-to videos for every vegetable, and new recipe videos both here and on our YouTube channel.
Cookery classes & supper clubs
We have started two-hour hands-on Master Veg classes and will be rolling out more of these next year. Classes are kept small, so there’s plenty of opportunity for individual guidance and questions. Meanwhile, our Supper Clubs are a great chance to meet other customers over a convivial veg-centric feast.
New ways with veg & new organic things
In 2017 we will be launching juicing boxes, new recipe boxes, as well as organic herbs, spices and more besides. And who knows what new crops Guy has up his sleeve!
Enjoy 2017 on the veg.