RSPCA Good Business Awards

Hooray! We’re massively excited to tell you that we’ve won an RSPCA Good Business Award! Best Independent Retailer in the Food category.

The award was presented at a ceremony held at London’s One Marylebone, alongside accolades for pubs, restaurants, caterers, supermarkets and fashion businesses who are going the extra mile for animal welfare.

Guy Watson, Riverford founder said, “We are genuinely thrilled to have won this award, as it highlights the lengths we go to ensure that the meat, milk and eggs we sell are as ethically produced as the veg we grow. We want to make it as simple as possible for people to buy good food that is produced with respect, by making information about the journey it has made to their plate as available and as transparent as possible. Gaining recognition of this from the RSPCA will help us enormously in spreading the word about what we do, so we’re delighted.”

Here’s a photo from the awards do in London, with Ben, Rachel, Guy and Mark all looking very smart indeed.

Riverford at the RSPCA Awards 2011

The judges were particularly impressed by the way we communicate our animal welfare story to customers through our newsletters and social media, such as our YouTube video ‘Bucking Bovines’, which has had over 26,000 viewings of the Riverford dairy herd running out to pasture. For those of you who haven’t seen it yet, here it is:

9 responses to “RSPCA Good Business Awards

  1. Congratulations to the whole team on winning the award.
    I would also say that I loved the mini film of the spring release of the cows to pasture, great fun. thanks.

  2. Congratulations! Most of the views of that video were probably me…

  3. Congratulations to all on the extended Riverford team. As a supporter of the RSPCA I know how committed they are to animal welfare which makes the aware so much more prestigious….


  4. watching this makes me so pleased I get my milk from Roverford. I helped with cows when I was young, lovely animals but that was before they all ended up being the cows with distended udders, struggling to walk you see on some farms. Riverfod has normal cows

  5. Congratulations, very well deserved!

  6. Echo congratulations…. but might we be offered raw milk one day – would this ever be on the Riverford agenda? (Currently sourcing from another dairy.)

  7. margaret waite, south wales.

    well done, also the videos are good fun, mind you the comments to the dog, to be nice now, were just a little hopeful , it looked as if they were going to teach him a lesson at any momment.

  8. Many congratulations. That is a real feather in the cap. My goodness, the Riverford staff brush up well!

    Utterly lovely to see the footage of spring cows frisking and kicking up their heels. As always, thank you too for the background information which helps us understand good farming practice.

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