The Colchester & Chelmsford Franchise is a well-established business recognised for its exceptional customer service resulting in consistently high spend/drop and customer retention rates.
The franchise first launched in March 2006 with deliveries being made initially within the Colchester area, in 2008 the business was expanded to also include the Chelmsford area.
The territory covers all of Essex, east of the M11 and north of the A127. The territory benefits from a good road network, with all areas easily accessible via the A12, A120 & A130.
Due to its proximity to London this leads to a higher average household income, with an extremely good demographic match to Riverford's main target groups.
Chelmsford is a newly established City with extensive infrastructure development. Colchester is one of the fastest expanding towns in the country with new housing development growing at pace throughout the county.
The business is growing across all the key performance measurements. In the last 12 months, the number of deliveries have increased by 3.1% and retail sales are currently 7.8% above the prior year. This strong performance is above the network averages. The retail sales have been bolstered by a steady increase in deliveries, an increase in the number products per delivery, which in turn is driving the average order value up. The franchise has around 840 active customers, the clear majority (c 550) receiving a weekly delivery across 12 rounds, each round has plenty of scope for expansion. There is a team of 6 part-time drivers that provides a great deal of staffing flexibility, each driving on 1 or 2 days and one full time office administrator.
The business continues to grow through a combination of Riverford central marketing, the ever-important word of mouth, local advertising, attending live marketing events, such as, open vans, food festivals and other community events. There is plenty of scope to develop this business further by building brand awareness, targeted marketing and developing the shows/events calendar. There is also a great opportunity to start developing new initiatives such as Master Veg and the Veg fund.
This established and fully equipped business, with its collection hub near to Colchester, has well planned and efficient delivery rounds, reliable staff and has plenty of potential to expand its customer base.
The franchise offers an exceptional opportunity for an enterprising operator to build on this solid foundation and become the new Riverford ambassador for the region.
Call for 01803 227380 for more details. Click image to download detailed map.
Please contact us if you would like to find out more about this territory or call us on 01803 227380 if you would like to talk with one of our team.