As the evidence mounts that many of us eat more meat than is good for us and for the planet, we want to find the best balance of meat and veg in our diet. But what is the right amount? At Riverford we’ve always made veg the star of the dish, with a little bit of good (organic) meat as a treat. Less and better is our guide.

Whether it’s by dropping a day of meat eating or stretching it further, we hope you’ll get involved in our campaign and help it spread.

Fired up or befuddled by our How Much Meat campaign?

Watch our 2 min video to catch up on why Guy started it all.

Alternatively you can watch the full uncut debate here.

Organic is different

The Soil Association have reported exciting new research this week, which shows that organic milk and meat are nutritionally different to non-organic. A new study published in the British Journal of Nutrition shows organic milk and meat contain around 50% more beneficial omega-3 fatty acids than non-organic. In addition to organic milk and meat, the nutritional differences also apply to organic dairy like butter, cream, cheese and yoghurt.

Read more on the Soil Association website.

Get involved

Got a recipe suggestion?

Show us what you are cooking to help you reduce your meat consumption and you could win organic meat and veg delivered to your door for a month. Just post your photos, recipes or videos on Instagram, Twitter or YouTube, tagging us in and using the hashtag #dropaday, and you will be automatically entered. Alternatively, post them on our Facebook page at www.facebook.com/riverford. Ts and Cs apply